Time4Peace

International Music Act

Alicia Keys

Since Winning the EMMA Award

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Alicia Keys is a Music Artist who went on to release several albums, including 2003’s The Diary of Alicia Keys, 2007’s As I Am, 2009’s The Element of Freedom, and 2012’s Girl on Fire. In 2023, she wrote, composed and co-produced the Broadway musical, Hell’s Kitchen. She has also appeared in films such as 2007’s Smokin’ Aces, The Nanny Diaries, and 2008’s The Secret Life of Bees. Alicia has sold over 90 million records worldwide, making her one of the world’s best-selling music artists. Billboard named her the Top Artist of the 2000s in the R&B/Hip-Hop category, placing her 10th on their list of the Top 50 R&B/Hip-Hop Artists of the past 25 Years. Alicia has received numerous accolades in her career, including 16 Grammy Awards, 17 NAACP Image Awards, 12 ASCAP Awards, and an award from the Songwriters Hall of Fame and National Music Publishers Association.

Alicia has been recognised for her dedication to humanitarian work, philanthropy, and activism.Alicia co-founded the organisation Keep a Child Alive, which fights against HIV and AIDS, in 2003 and serves as its Global Ambassador. In 2014, Alicia launched the “We Are Here” movement to promote equality, justice, and respect for all people. In 2025, Alicia received the Dr. Dre Global Impact Award at the Grammys and spoke about the importance of diversity and representation in the music industry, especially for women producers. A modern-day Renaissance woman, Alicia’s dedication to her career and unwavering commitment to her principles have made her a role model for aspiring musicians and activists worldwide.

Background (Before 2002)

Born Alicia Augello Cook, Alicia Keys is an American singer and songwriter who enrolled in the Professional Performing Arts School at the age of 12. There, she took music, dance, and theatre classes and majored in choir.

At the same age, she began composing her songs. A classically trained pianist, she also appeared on The Cosby Show as Maria at age four and was signed by Columbia Records at 15. After disputes with the label, Keys then signed with J Records to release her debut studio album, 2001’s Songs in A Minor.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.

EMMA has been referred to as the cultural Oscars from their conception since 1997, because of its Multicultural philosophy to promote Social Cohesion and to encourage Social Inclusion throughout the “Creative Industries”. EMMA has been the first ever- Creative Industries TV show, worldwide, which has ensured its growth within the UK by £125 billion and $4.3 trillion globally; the EMMAs were broadcast on ITV & BBC.

Campaigns

EMMA has been in the forefront of many ground-breaking campaigns since 1997, by changing Britain’s global image, as the catalyst for the London 2012 Olympic Games and undertook a Social Cohesion conference in 2011. Throughout our Ad campaigns our message is for racial emancipation, where you are only judged by your character and not race or colour. Instigated the Equal Game conference at Wembley Stadium.

The Time4Peace Charity Music show is an apolitical and areligious event, whereby, every person can promote the collective need for Peace in whatever conflict affects them and will be a ticketed event. Proceeds from ticket sales will go to the charities of the ticket buyer’s choice as selected. All charities will be displayed on our App or Website, and funds transferred to the charity (subject to required changes). >>more

Global Issues

Humanity is facing a major crossroad with further alienation taking place amongst communities on a national and worldwide level leading to direct and indirect conflict that could eclipse the devastation imposed during WW2. EMMA has been working in the background since our conception to promote Social Cohesion with Ad campaigns to tackle Modern Day Slavery, Mental Health Issues and loss of life from Knife Crime

The FC Match is a Football Supporters competition that celebrates the Multicultural aspect of each Football Club that symbolises the most celebrated sport on the planet from domestic Football to the FIFA World Cup. The winning supporters will receive an EMMA Multicultural trophy that has been won by Muhammad Ali, Lennox Lewis, Thierry Henry, David Beckham, Ian Wright, Prince Naseem and Venus Williams, etc.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.