Founded in 1997 by Bobby A. Syed, the EMMAs became the first global Creative Industries showcase, shaping the sector ahead of the UK Government’s 1998 Creative Industries White Paper through ITV and BBC broadcasts.
Promoting social cohesion, inclusion, and creative excellence regardless of background, the EMMAs influenced more inclusive mainstream media and were recognised as a catalyst for the UK hosting the London 2012 Multicultural Olympic Games. This multicultural impact continues to drive global creative growth, with the UK’s creative industries contributing £125 billion to the economy in 2022.
EMMA Winners
Peace of Mind
This thoughtful collection of tips offers practical and uplifting guidance for living well in later life, from staying active and caring for your body to nurturing your mind and embracing independence. They highlight the importance of simple daily habits—like movement, mindful eating, and positive thinking—while encouraging you to live authentically and peacefully. These small, consistent choices can make a meaningful difference, helping to build resilience and confidence over time. They also remind us that ageing can be a fulfilling and empowering journey when approached with curiosity and self-compassion. Together, they serve as a gentle roadmap to maintaining health, happiness, and purpose at any age.
Peace Advocates
Honoring the voices that have shaped our understanding of peace and unity across generations.
Building on EMMA’s legacy of promoting social cohesion since 1997, Time4Peace will revive the “Cool Britannia” spirit with a globally televised concert across iconic locations, including the River Thames, to raise funds for charities supporting women and children affected by conflict.
Marking the 80th anniversary of the end of WWII in 2025, the initiative honours past victims while addressing today’s threats, from war to knife crime and modern day slavery. Audiences can register interest to attend, with limited tickets released.
Our Impact
“EMMA was the catalyst to all that has happened”
— Lord William Hague, Secretary of State for Foreign and Commonwealth Affairs
Founded in 1997, EMMA created the first-ever Creative Industries show, helping to define a sector now worth £125 billion to the UK and $2 trillion globally, while influencing policymakers and Olympic decision makers toward a multicultural vision.
Lord William Hague later stated that “EMMA was the catalyst to all that has happened”. The London 2012 Olympic Games delivered a lasting legacy—from Queen Elizabeth Olympic Park and East London’s regeneration to £14 billion in economic impact, increased tourism, and a stronger global UK brand.
HumanKind Interactive
Humankind Interactive is a next-generation immersive storytelling experience designed to reconnect people with our shared humanity, our planet, and each other—not a concert, lecture, or traditional film, but a deeply felt journey. Using cutting-edge immersive technology (XR/VR/spatial cinema) and a 4D film experience that blends sight, sound, and smell, audiences adventure across continents to explore the wonders of the world through art, culture, trade, food, language, and customs.
It invites people to step inside the story of humanity itself—floating above Earth, encountering faces and voices from around the world, and experiencing moments of beauty, music, reflection, and meaning—revealing how centuries of cultural exchange have connected us. This is a time-out from the noise: a space for peace, dignity, and emotional reconnection, celebrating the human relationships built across cultures and continents and offering a more uplifting way to define our shared values beyond the history of wars and conflict.
Our Partners
Working together with leading organizations to promote peace and cultural unity worldwide.
ALIGNNEFICIENT
BLANK FILMS
BEE INTELLIGENT
GROOVY GECKO
