Time4Peace

Book, Novel

Åsne Seierstad

Since Winning the EMMA Award

Åsne Seierstad is a Norwegian freelance Journalist and writer who followed the atrocities in Oslo and Utoya in July 2011. 

Åsne attended Anders Breivik’s trial and went on to publish the 2013 book One of Us: The Story of a Massacre in Norway—and Its Aftermath, which highlights Anders Breivik’s attacks on 22 July 2011. The book became a European bestseller and made the New York Times bestseller list. 

In 2024, she published The Afghans, which examines Afghanistan’s past, present, and future through the lives of three people. Åsne Seierstad has received many national and international awards for her work as a journalist and author. 

Background (Before 2004)

Åsne Seierstad is a Norwegian freelance journalist and writer who is best known for her accounts of everyday life in war zones, including Kabul after 2001 and Baghdad in 2002.

Born in Oslo to a feminist author mother and an active politician father, Åsne majored in Russian, Spanish and History of Ideas at the University of Oslo. From 1993 to 1996, Åsne reported for the Arbeiderbladet in Russia and from China in 1997. From 1998 to 2000, she worked for the national public broadcaster NRK, reporting from the Serbian breakaway province of Kosovo. 

Åsne’s first book, 2000s With Their Backs to the World: Portraits of Serbia, is an account of this time. As a reporter, she is known for her work in war zones such as Afghanistan, Iraq and Chechnya, as well as for her reports on the September 9/11 attacks in the United States. 

Åsne’s next book, The Bookseller of Kabul (EMMA Award winner), details the time she spent living with an Afghan family in Kabul after the fall of the Taliban in 2001. Her other books include 2005’s One Hundred and One Days: A Baghdad Journal, which describes the three months she spent in Iraq in the build-up to the United States-led invasion in 2003, and 2007’s Angel of Grozny: Inside Chechnya, which is an account of the time she spent in Chechnya after the war.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.

EMMA has been referred to as the cultural Oscars from their conception since 1997, because of its Multicultural philosophy to promote Social Cohesion and to encourage Social Inclusion throughout the “Creative Industries”. EMMA has been the first ever- Creative Industries TV show, worldwide, which has ensured its growth within the UK by £125 billion and $4.3 trillion globally; the EMMAs were broadcast on ITV & BBC.

Campaigns

EMMA has been in the forefront of many ground-breaking campaigns since 1997, by changing Britain’s global image, as the catalyst for the London 2012 Olympic Games and undertook a Social Cohesion conference in 2011. Throughout our Ad campaigns our message is for racial emancipation, where you are only judged by your character and not race or colour. Instigated the Equal Game conference at Wembley Stadium.

The Time4Peace Charity Music show is an apolitical and areligious event, whereby, every person can promote the collective need for Peace in whatever conflict affects them and will be a ticketed event. Proceeds from ticket sales will go to the charities of the ticket buyer’s choice as selected. All charities will be displayed on our App or Website, and funds transferred to the charity (subject to required changes). >>more

Global Issues

Humanity is facing a major crossroad with further alienation taking place amongst communities on a national and worldwide level leading to direct and indirect conflict that could eclipse the devastation imposed during WW2. EMMA has been working in the background since our conception to promote Social Cohesion with Ad campaigns to tackle Modern Day Slavery, Mental Health Issues and loss of life from Knife Crime

The FC Match is a Football Supporters competition that celebrates the Multicultural aspect of each Football Club that symbolises the most celebrated sport on the planet from domestic Football to the FIFA World Cup. The winning supporters will receive an EMMA Multicultural trophy that has been won by Muhammad Ali, Lennox Lewis, Thierry Henry, David Beckham, Ian Wright, Prince Naseem and Venus Williams, etc.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.