Time4Peace

British Music Act

Bally Sagoo

Since Winning the EMMA Award

Bally Sagoo is a British Indian Record Producer and DJ who went on to produce music for many Bollywood and mainstream films, including 2001’s Monsoon Wedding, 2002’s Bend It Like Beckham, 2005’s The Mistress of Spices, 2010’s It’s a Wonderful Afterlife and 2024’s The Buckingham Murders. In 2003, Bally was presented with a trophy for Outstanding Achievement at the UK Asian Awards. 

Bally appeared in several television programmes during the 2010s, including the UK Lottery Show and the Asian reality TV show Bollywood Star. In 2012, Bally opened a studio in Mumbai and merged the business assets of Ishq Records into Fresh Dope Records, the music division of his entertainment company, Fresh Dope Industries.

Background (Before 2000)

Born in Delhi, India, as Baljit Singh Sagoo, Bally Sagoo was raised in Birmingham, England and spent his college years producing mixtapes for friends and DJing at local events. In 1989, the local record label Oriental Star gave Bally the opportunity to remix a track called Hey Jamalo, which Malkit Singh sang. The song was a super hit, and he joined Oriental Star as a producer. 

Bally released his first album, Wham Bam, in 1990, which became a monumental success. In 1994, he signed a major deal with Sony Music, producing ‘Bollywood Flashback’, which became the biggest Indian remix album of all time. Bally was the first Indian artist to be playlisted on national mainstream radio when Chura Liya was played on the UK’s Radio One. 

In 1996, Bally supported Michael Jackson during his historic tour of India and had the unique opportunity to produce the album of Bollywood superstar Amitabh Bachchan. That same year, Bally released the album “Rising From The East.” In 1997, Bally was invited to the palace in New Delhi to meet the then-Indian President, Shankar Dayal Sharma, in recognition of his achievements.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.

EMMA has been referred to as the cultural Oscars from their conception since 1997, because of its Multicultural philosophy to promote Social Cohesion and to encourage Social Inclusion throughout the “Creative Industries”. EMMA has been the first ever- Creative Industries TV show, worldwide, which has ensured its growth within the UK by £125 billion and $4.3 trillion globally; the EMMAs were broadcast on ITV & BBC.

Campaigns

EMMA has been in the forefront of many ground-breaking campaigns since 1997, by changing Britain’s global image, as the catalyst for the London 2012 Olympic Games and undertook a Social Cohesion conference in 2011. Throughout our Ad campaigns our message is for racial emancipation, where you are only judged by your character and not race or colour. Instigated the Equal Game conference at Wembley Stadium.

The Time4Peace Charity Music show is an apolitical and areligious event, whereby, every person can promote the collective need for Peace in whatever conflict affects them and will be a ticketed event. Proceeds from ticket sales will go to the charities of the ticket buyer’s choice as selected. All charities will be displayed on our App or Website, and funds transferred to the charity (subject to required changes). >>more

Global Issues

Humanity is facing a major crossroad with further alienation taking place amongst communities on a national and worldwide level leading to direct and indirect conflict that could eclipse the devastation imposed during WW2. EMMA has been working in the background since our conception to promote Social Cohesion with Ad campaigns to tackle Modern Day Slavery, Mental Health Issues and loss of life from Knife Crime

The FC Match is a Football Supporters competition that celebrates the Multicultural aspect of each Football Club that symbolises the most celebrated sport on the planet from domestic Football to the FIFA World Cup. The winning supporters will receive an EMMA Multicultural trophy that has been won by Muhammad Ali, Lennox Lewis, Thierry Henry, David Beckham, Ian Wright, Prince Naseem and Venus Williams, etc.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.