Time4Peace

BRITISH MUSIC ACT

Craig David

Since Winning the EMMA Award

Craig David is a British Singer, Songwriter, Rapper, and DJ who has performed at several charity concerts, including the Tsunami Relief Cardiff concert in 2005. The event raised more than £1 million for those affected by the tsunami that hit the Indian Ocean in December 2004. Craig’s experience of being bullied in school led him to write and release the song “Johnny” in 2005. After facing some challenges in the mid-2000s and a brief hiatus from the spotlight, Craig made a remarkable comeback in the 2010s. 

His return was marked by the release of the 2016 album “Following My Intuition,” which debuted at No.1 on the UK Albums Chart. During that summer, he made numerous appearances at UK Festivals. This highlighted not only Craig’s enduring talent but also his ability to connect with newer generations of fans, showcasing the timeless appeal of his music. Craig David remains an active figure in the music industry. He tours internationally with his DJ brand TS5 and releases new music, further solidifying his legacy as a UK R&B icon. 

Background (Before 2001)

Born to an Afro-Grenadian father who played bass in a reggae band, Ebony Rockers, and an Anglo-Jewish mother, Craig David accompanied his father to a local dance club as a teen, where many DJ’s let him take the microphone.  Craig began creating his music and lyrics, and he worked as an MC and DJ in youth and community clubs. After he worked on a cover of ‘Wonderful Tonight’ by Damage, he began working with Artful Dodger, appearing as a vocalist on their tracks ‘Something’ and ‘What Ya Gonna Do’. 

Craig started writing and recording his own music, including the songs ‘Walking Away’ and ‘7 Days’. Then he was featured on Artful Dodger’s single ‘Re-Rewind (The Crowd Say Bo Selecta)’, which went to Number 2 and made Craig David a household name.  Craig released his debut album, ‘Born to Do It,’ in 2000, which hit No.1 in the UK charts and became 6x Platinum Certified. 

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.

EMMA has been referred to as the cultural Oscars from their conception since 1997, because of its Multicultural philosophy to promote Social Cohesion and to encourage Social Inclusion throughout the “Creative Industries”. EMMA has been the first ever- Creative Industries TV show, worldwide, which has ensured its growth within the UK by £125 billion and $4.3 trillion globally; the EMMAs were broadcast on ITV & BBC.

Campaigns

EMMA has been in the forefront of many ground-breaking campaigns since 1997, by changing Britain’s global image, as the catalyst for the London 2012 Olympic Games and undertook a Social Cohesion conference in 2011. Throughout our Ad campaigns our message is for racial emancipation, where you are only judged by your character and not race or colour. Instigated the Equal Game conference at Wembley Stadium.

The Time4Peace Charity Music show is an apolitical and areligious event, whereby, every person can promote the collective need for Peace in whatever conflict affects them and will be a ticketed event. Proceeds from ticket sales will go to the charities of the ticket buyer’s choice as selected. All charities will be displayed on our App or Website, and funds transferred to the charity (subject to required changes). >>more

Global Issues

Humanity is facing a major crossroad with further alienation taking place amongst communities on a national and worldwide level leading to direct and indirect conflict that could eclipse the devastation imposed during WW2. EMMA has been working in the background since our conception to promote Social Cohesion with Ad campaigns to tackle Modern Day Slavery, Mental Health Issues and loss of life from Knife Crime

The FC Match is a Football Supporters competition that celebrates the Multicultural aspect of each Football Club that symbolises the most celebrated sport on the planet from domestic Football to the FIFA World Cup. The winning supporters will receive an EMMA Multicultural trophy that has been won by Muhammad Ali, Lennox Lewis, Thierry Henry, David Beckham, Ian Wright, Prince Naseem and Venus Williams, etc.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.