Time4Peace

British Music Artist

Ms. Dynamite MBE

Since Winning the EMMA Award

Niomi Arleen McLean-Daley, aka Ms. Dynamite, is a British Singer and Rapper who performed at the Live 8 concert in Hyde Park, London, on 2nd July 2005. On 11th September that same year, she made her comeback with a new album titled Judgement Days, having taken time off to have her son, Shavaar. Featuring more social commentary in her music, the single “Judgement Day”, with its A-side “Father,” peaked at No. 25 in the UK Singles Chart. 

After a break from music, Ms. Dynamite guest hosted on BBC Radio 1Xtra, competed on ITV1’s Hell’s Kitchen in 2009, finishing fourth, and appeared as an expert adviser on Goldie’s Band: By Royal Appointment on BBC Two. She has also appeared on several collaborations for other musicians, most notably Katy B’s second single, “Lights On”, which reached No.4 in the UK Singles Chart in 2010, and the Magnetic Man song “Fire”, which appeared on Magnetic Man’s debut album. 

Since then, she has been a featured vocalist on the DJ Fresh vs. Jay Fray track “Dibby Dibby Sound,” released in February 2013, and on the David Guetta and Showtek song “No Money No Love” alongside Swedish rapper Elliphant for Guetta’s 2014 album Listen. In 2018, Ms. Dynamite was awarded an MBE (Member of the Order of the British Empire) for her services to music. In 2020, Ms. Dynamite appeared on the CLIPZ single “Again”, which features Ms Banks and JayKae. Her rise from underground MC to the princess of British Black Music has been nothing short of sensational. 

Background (Before 2003)

Niomi Arleen McLean-Daley was born to a Jamaican father and a Scottish mother, hence her mixed heritage. Ms. Dynamite, formerly known as Lady Dynamite, became prominent for her vocals on the UK garage underground track “Booo!”, which was regularly played on London pirate radio stations and later released as a single. While working at the radio station RAW FM, Ms. Dynamite was discovered by Richard Forbes, known as DJ Sticky, at a West End club. Eventually, she was signed via her management company Bigga Beats to Polydor Records, where she met producer Salaam Remi, who cultivated her talent. 

Ms Dynamite released her debut album, A Little Deeper, in 2002, which featured hit songs “It Takes More” and “Dy-Na-Mi-Tee”. That same year, she won the prestigious Mercury Music Prize and donated the £20,000 prize to the NSPCC. She also performed at the closing ceremony of the 2002 Commonwealth Games at the City of Manchester Stadium. In 2003, ‘A Little Deeper’, was released in the United States to critical acclaim. Ms. Dynamite also signed a deal to promote Pepsi, which had been reported to be worth £1m at the time, and was the musical guest for Saturday Night Live’s 8th March 2003 episode, hosted by Queen Latifah. 

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.

EMMA has been referred to as the cultural Oscars from their conception since 1997, because of its Multicultural philosophy to promote Social Cohesion and to encourage Social Inclusion throughout the “Creative Industries”. EMMA has been the first ever- Creative Industries TV show, worldwide, which has ensured its growth within the UK by £125 billion and $4.3 trillion globally; the EMMAs were broadcast on ITV & BBC.

Campaigns

EMMA has been in the forefront of many ground-breaking campaigns since 1997, by changing Britain’s global image, as the catalyst for the London 2012 Olympic Games and undertook a Social Cohesion conference in 2011. Throughout our Ad campaigns our message is for racial emancipation, where you are only judged by your character and not race or colour. Instigated the Equal Game conference at Wembley Stadium.

The Time4Peace Charity Music show is an apolitical and areligious event, whereby, every person can promote the collective need for Peace in whatever conflict affects them and will be a ticketed event. Proceeds from ticket sales will go to the charities of the ticket buyer’s choice as selected. All charities will be displayed on our App or Website, and funds transferred to the charity (subject to required changes). >>more

Global Issues

Humanity is facing a major crossroad with further alienation taking place amongst communities on a national and worldwide level leading to direct and indirect conflict that could eclipse the devastation imposed during WW2. EMMA has been working in the background since our conception to promote Social Cohesion with Ad campaigns to tackle Modern Day Slavery, Mental Health Issues and loss of life from Knife Crime

The FC Match is a Football Supporters competition that celebrates the Multicultural aspect of each Football Club that symbolises the most celebrated sport on the planet from domestic Football to the FIFA World Cup. The winning supporters will receive an EMMA Multicultural trophy that has been won by Muhammad Ali, Lennox Lewis, Thierry Henry, David Beckham, Ian Wright, Prince Naseem and Venus Williams, etc.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.