Time4Peace

WORLD MUSIC ACT

Natacha Atlas

Since Winning the EMMA Award

Natacha Atlas is a Belgian-Egyptian Singer who went on to collaborate with American singer Belinda Carlisle on Carlisle’s seventh album Voilà, which was released in February 2007. Natacha contributed additional vocals on songs such as “La Vie en rose”, “Bonnie et Clyde” and “Des ronds dans l’eau.” The 2007 film Brick Lane features four songs with vocals by Atlas: “Adam’s Lullaby,” “Running Through the Night,” “Love Blossoms,” and “Rite of Passage.” 

On 23rd May 2008, Natacha released her next album, Ana Hina, which was well received by critics. In the same year, two of her songs, “Kidda” and “Ghanwa Bossanova,” were used in Shamim Sarif’s romantic comedy I Can’t Think Straight. In September 2010, Natacha released the album Mounqaliba, which explored classical instrumentation, jazz, and traditional Arabic styles. It was inspired by the poems of Indian poet Rabindranath Tagore and co-produced by Samy Bishai. 

In May 2013, Natacha released Expressions: Live in Toulouse, an album showcasing her voice using largely orchestral arrangements augmented by Middle Eastern percussion. Natacha moved into the jazz genre with her 2015 album Myriad Road, which was produced by French Lebanese musician Ibrahim Maalouf, and 2019’s Strange Days. 

Background (Before 2004)

Natacha Atlas is known for her fusion of Arabic and Western music. She once described her music as “chaabi moderne” (modern folk music). Born in Schaerbeek, Brussels-Capital, Belgium, Natacha’s father is of Egyptian descent and is deeply interested in Sufi mysticism and the Gurdjieff philosophy of the Fourth Way. Natacha’s mother is British and was raised as a Christian before adopting Buddhism in the 1970s. At age 24, Natacha returned to Belgium and began her career with two jobs, belly dancing and being the lead singer of a Belgian salsa band. In April 1989, Natacha made her recording debut as a guest vocalist on Balearic beat-band ¡Loca!’s “Encantador” (Nation Records). 

In 1991, Natacha co-wrote and recorded the ¡Loca! single “Timbal.” Through recording with ¡Loca!, she met Nation-labelmates Transglobal Underground, a British ethnic electronica band with a Middle Eastern/South Asian focus. At the time, they had a top 40 hit, “Templehead,” and Atlas became their lead singer and belly dancer. That same year, she collaborated with Bauhaus/Love and Rockets/Tones on Tail guitarist and vocalist Daniel Ash on his debut solo album Coming Down. Natacha also contributed extensive vocals and worked on keyboards and bass guitar. Most of Natacha’s earlier albums, including Diaspora, Halim, Gedida, and Ayeshteni, were produced by Tim Whelan and Hamilton Lee from Transglobal Underground. In 2001, Mary Robinson appointed Natacha as a Goodwill Ambassador for the United Nations Conference Against Racism.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.

EMMA has been referred to as the cultural Oscars from their conception since 1997, because of its Multicultural philosophy to promote Social Cohesion and to encourage Social Inclusion throughout the “Creative Industries”. EMMA has been the first ever- Creative Industries TV show, worldwide, which has ensured its growth within the UK by £125 billion and $4.3 trillion globally; the EMMAs were broadcast on ITV & BBC.

Campaigns

EMMA has been in the forefront of many ground-breaking campaigns since 1997, by changing Britain’s global image, as the catalyst for the London 2012 Olympic Games and undertook a Social Cohesion conference in 2011. Throughout our Ad campaigns our message is for racial emancipation, where you are only judged by your character and not race or colour. Instigated the Equal Game conference at Wembley Stadium.

The Time4Peace Charity Music show is an apolitical and areligious event, whereby, every person can promote the collective need for Peace in whatever conflict affects them and will be a ticketed event. Proceeds from ticket sales will go to the charities of the ticket buyer’s choice as selected. All charities will be displayed on our App or Website, and funds transferred to the charity (subject to required changes). >>more

Global Issues

Humanity is facing a major crossroad with further alienation taking place amongst communities on a national and worldwide level leading to direct and indirect conflict that could eclipse the devastation imposed during WW2. EMMA has been working in the background since our conception to promote Social Cohesion with Ad campaigns to tackle Modern Day Slavery, Mental Health Issues and loss of life from Knife Crime

The FC Match is a Football Supporters competition that celebrates the Multicultural aspect of each Football Club that symbolises the most celebrated sport on the planet from domestic Football to the FIFA World Cup. The winning supporters will receive an EMMA Multicultural trophy that has been won by Muhammad Ali, Lennox Lewis, Thierry Henry, David Beckham, Ian Wright, Prince Naseem and Venus Williams, etc.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.