Time4Peace

TV PRODUCTION, GOODNESS GRACIOUS ME

Nina Wadia

Since Winning the EMMA Award

Nina Wadia is a British-Indian comedian and actress who has continued to build on her legacy as one of the most respected and influential British Asian actresses, expanding her career into new territories and maintaining a strong cultural presence.  In 2007, Nina joined the long-running BBC soap EastEnders as Zainab Masood, a role that became iconic for her nuanced portrayal of a strong, complex South Asian woman. Nina’s portrayal of Zainab, who navigated the challenges of family, marriage, and cultural expectations, resonated deeply with audiences and made her one of the most recognised faces on British television. Her time on EastEnders solidified her place in mainstream British media, and she remained part of the show until 2013, earning numerous accolades along the way. Outside of soaps, Nina continued to diversify her portfolio, starring in successful comedy series like Benidorm, where she played the sharp-witted and lovable hotel receptionist, and The Indian Doctor, a drama set in 1960s Wales that showcased her range in period pieces. 

Nina also appeared in the TV shows Outnumbered and Holby City and the 2017 film Murder on the Orient Express, demonstrating her adaptability and strong screen presence. In addition to her work in television and film, Nina has been a passionate advocate for representation and diversity in the arts. She has used her platform to push for greater inclusion of South Asian voices in British media. In 2021, Nina was appointed an Officer of the Order of the British Empire (OBE) for her services to entertainment and charity.

As a theater performer, Nina has appeared in productions such as The Vagina Monologues and Disgraced. This role allowed her to tackle themes of race and identity in contemporary society.Throughout her career, Nina has continued challenging stereotypes and pushing boundaries, becoming a role model for aspiring actors and a key figure in the movement for greater cultural visibility and representation. 

Nina Wadia’s impact has gone beyond acting. She has actively participated in initiatives and discussions about racial equality, women’s empowerment, and the importance of authentic representation in entertainment.

Background (Before 2001)

Nina Wadia was born on December 18, 1968, in Bombay (now Mumbai), India. As a child, she moved to Hong Kong before eventually settling in the United Kingdom, where she would go on to become a prominent figure in British television. Nina had appeared in several television roles including The Vicar of Dibley and Allo ‘Allo!, showcasing her range as a performer. By the late 1990s, Nina had risen to fame as one of the stars of the groundbreaking BBC sketch comedy show Goodness Gracious Me (which first aired on radio in 1996 before moving to television in 1998), where her sharp comedic skills and memorable characters played a vital role in bringing British-Asian experiences into the mainstream with both humor and heart. 

Her fearless portrayals challenged cultural stereotypes and gave voice to the everyday lives and nuances of South Asian communities in the UK, resonating deeply with a wide audience and helping to shift public perceptions. Nina’s presence in Goodness Gracious Me marked a milestone in British comedy. The show was one of the first to feature a predominantly South Asian cast and tackle race, identity, and generational differences through satire. By 2001, Nina had established herself as a gifted actress and comedian and a cultural pioneer who played a crucial role in shaping more inclusive narratives in British entertainment.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.

EMMA has been referred to as the cultural Oscars from their conception since 1997, because of its Multicultural philosophy to promote Social Cohesion and to encourage Social Inclusion throughout the “Creative Industries”. EMMA has been the first ever- Creative Industries TV show, worldwide, which has ensured its growth within the UK by £125 billion and $4.3 trillion globally; the EMMAs were broadcast on ITV & BBC.

Campaigns

EMMA has been in the forefront of many ground-breaking campaigns since 1997, by changing Britain’s global image, as the catalyst for the London 2012 Olympic Games and undertook a Social Cohesion conference in 2011. Throughout our Ad campaigns our message is for racial emancipation, where you are only judged by your character and not race or colour. Instigated the Equal Game conference at Wembley Stadium.

The Time4Peace Charity Music show is an apolitical and areligious event, whereby, every person can promote the collective need for Peace in whatever conflict affects them and will be a ticketed event. Proceeds from ticket sales will go to the charities of the ticket buyer’s choice as selected. All charities will be displayed on our App or Website, and funds transferred to the charity (subject to required changes). >>more

Global Issues

Humanity is facing a major crossroad with further alienation taking place amongst communities on a national and worldwide level leading to direct and indirect conflict that could eclipse the devastation imposed during WW2. EMMA has been working in the background since our conception to promote Social Cohesion with Ad campaigns to tackle Modern Day Slavery, Mental Health Issues and loss of life from Knife Crime

The FC Match is a Football Supporters competition that celebrates the Multicultural aspect of each Football Club that symbolises the most celebrated sport on the planet from domestic Football to the FIFA World Cup. The winning supporters will receive an EMMA Multicultural trophy that has been won by Muhammad Ali, Lennox Lewis, Thierry Henry, David Beckham, Ian Wright, Prince Naseem and Venus Williams, etc.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.