Time4Peace

BUSINESS PERSONALITY

Sir Anwar Pervez

Since Winning the EMMA Award

Sir Anwar Pervez is a British-Pakistani businessman who has solidified his position as one of the UK’s most successful entrepreneurs and expanded his business empire into new and diverse sectors. 

Under his leadership, Bestway Group has grown significantly, acquiring several well-known businesses, including the frozen food chain Iceland in 2012 and a stake in the Home Retail Group. Anwar’s focus on diversification helped Bestway to become the UK’s second-largest wholesaler and a leading player in the retail industry today. 

Anwar also played a crucial role in the 2006 foundation of the Bank of London and the Middle East (BLME), helping to provide a significant presence in the Islamic banking sector in the UK. His success has been accompanied by a strong commitment to philanthropy, particularly in education, healthcare, and community development. 

Through the Bestway Foundation, Anwar has donated millions of pounds to a range of charitable causes, such as the development of schools in Pakistan and supporting numerous British charities. His contributions to both the UK economy and international markets have earned him numerous accolades, including being named in the Sunday Times Rich List and receiving several honorary doctorates. 

Sir Anwar Pervez’s unwavering commitment to social responsibility and entrepreneurship has cemented his continued influence in the business and charitable sectors. He remains active in expanding Bestway’s reach globally and promoting community development.

Background (Before 1999)

Mohammed Anwar Pervez was born on 24 November 1935 in Rawalpindi, British India (now known as Pakistan). He moved to the UK in 1956 with limited financial resources and worked as a bus conductor. Over time, Anwar built a successful career in the retail sector that led to the foundation of the Bestway Group in 1976, which he started as a wholesale cash-and-carry business. 

Anwar’s business acumen and determination led to the company’s expansion, transforming it into one of the UK’s largest independent wholesale distributors. Bestway’s success was built on serving the diverse needs of local communities, and Anwar’s strong work ethic and commitment to providing quality products at competitive prices played a central role in the company’s growth. 

By the end of the 1990s, Anwar had built a thriving business empire and earned a reputation as a trailblazer among ethnic minority entrepreneurs in the UK. He had received the Order of the British Empire (OBE) in 1992 for his business and philanthropic contribution to British society.

In 1999, Anwar was knighted for his entrepreneurial success and contributions to the British economy, becoming one of the most prominent South Asian business figures in the UK. The same year, he received his EMMA recognition.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.

EMMA has been referred to as the cultural Oscars from their conception since 1997, because of its Multicultural philosophy to promote Social Cohesion and to encourage Social Inclusion throughout the “Creative Industries”. EMMA has been the first ever- Creative Industries TV show, worldwide, which has ensured its growth within the UK by £125 billion and $4.3 trillion globally; the EMMAs were broadcast on ITV & BBC.

Campaigns

EMMA has been in the forefront of many ground-breaking campaigns since 1997, by changing Britain’s global image, as the catalyst for the London 2012 Olympic Games and undertook a Social Cohesion conference in 2011. Throughout our Ad campaigns our message is for racial emancipation, where you are only judged by your character and not race or colour. Instigated the Equal Game conference at Wembley Stadium.

The Time4Peace Charity Music show is an apolitical and areligious event, whereby, every person can promote the collective need for Peace in whatever conflict affects them and will be a ticketed event. Proceeds from ticket sales will go to the charities of the ticket buyer’s choice as selected. All charities will be displayed on our App or Website, and funds transferred to the charity (subject to required changes). >>more

Global Issues

Humanity is facing a major crossroad with further alienation taking place amongst communities on a national and worldwide level leading to direct and indirect conflict that could eclipse the devastation imposed during WW2. EMMA has been working in the background since our conception to promote Social Cohesion with Ad campaigns to tackle Modern Day Slavery, Mental Health Issues and loss of life from Knife Crime

The FC Match is a Football Supporters competition that celebrates the Multicultural aspect of each Football Club that symbolises the most celebrated sport on the planet from domestic Football to the FIFA World Cup. The winning supporters will receive an EMMA Multicultural trophy that has been won by Muhammad Ali, Lennox Lewis, Thierry Henry, David Beckham, Ian Wright, Prince Naseem and Venus Williams, etc.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.