Time4Peace

RADIO JOURNALIST

Zubeida Malik

Since Winning the EMMA Award

Zubeida Malik is a British-Pakistani Journalist, Broadcaster, and Radio Presenter who was one of the first reporters to enter Pakistan after 11th September, 2001, and the World Trade Center Attacks, where she interviewed Mullah Zaeef of the Taliban and reported on the war from Afghanistan for the BBC. 

In 2002, after her EMMA honour, Zubeida won Media Personality of the Year at the Asian Women of Achievement Awards and was voted one of the Good Housekeeping Role Models in 2004. 

As a reporter on BBC’s Newsnight in 2004, Zubeida had one of few interviews with the parents of Shafilea Ahmed, who were found guilty and later jailed for her murder. That same year, she led an investigation into Female Genital Mutilation, which was a subject rarely discussed around the world at the time. 

Zubeida has written several opinion pieces for Inews.co.uk, has written for The Times, Red Box and is an outstanding freelance journalist, who has been sought after by many media publications.

Background (Before 2001 & 2002)

Zubeida Malik joined the BBC in 1994 and worked on Radio 4’s Flagship News Today Programme for 18 years, reporting from Pakistan, Afghanistan, Nigeria, Saudi Arabia, Northern Ireland, Israel, and Gaza. 

Zubeida’s reportage included stories around the world and in the UK, such as the murder of Damilola Taylor and several high-profile Terrorism trials. 

Zubeida has reported on Osama Bin Laden and Al-Qaeda since the 1990s and was one of the first journalists to investigate extremist groups that held secret military training camps and encouraged young men to become jihadis.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.

EMMA has been referred to as the cultural Oscars from their conception since 1997, because of its Multicultural philosophy to promote Social Cohesion and to encourage Social Inclusion throughout the “Creative Industries”. EMMA has been the first ever- Creative Industries TV show, worldwide, which has ensured its growth within the UK by £125 billion and $4.3 trillion globally; the EMMAs were broadcast on ITV & BBC.

Campaigns

EMMA has been in the forefront of many ground-breaking campaigns since 1997, by changing Britain’s global image, as the catalyst for the London 2012 Olympic Games and undertook a Social Cohesion conference in 2011. Throughout our Ad campaigns our message is for racial emancipation, where you are only judged by your character and not race or colour. Instigated the Equal Game conference at Wembley Stadium.

The Time4Peace Charity Music show is an apolitical and areligious event, whereby, every person can promote the collective need for Peace in whatever conflict affects them and will be a ticketed event. Proceeds from ticket sales will go to the charities of the ticket buyer’s choice as selected. All charities will be displayed on our App or Website, and funds transferred to the charity (subject to required changes). >>more

Global Issues

Humanity is facing a major crossroad with further alienation taking place amongst communities on a national and worldwide level leading to direct and indirect conflict that could eclipse the devastation imposed during WW2. EMMA has been working in the background since our conception to promote Social Cohesion with Ad campaigns to tackle Modern Day Slavery, Mental Health Issues and loss of life from Knife Crime

The FC Match is a Football Supporters competition that celebrates the Multicultural aspect of each Football Club that symbolises the most celebrated sport on the planet from domestic Football to the FIFA World Cup. The winning supporters will receive an EMMA Multicultural trophy that has been won by Muhammad Ali, Lennox Lewis, Thierry Henry, David Beckham, Ian Wright, Prince Naseem and Venus Williams, etc.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.