Time4Peace

#PeaceAdvocate

Herodotus

Greek Historian and Geographer

(484 BCE – 425 BCE)
Peace Quotes

“No man is so foolish as to desire war more than peace: for in peace sons bury their fathers, but in war fathers bury their sons.”

“Civil strife is as much a greater evil than a concerted war effort as war itself is worse than peace.”

Background

Herodotus of Halicarnassus is widely hailed as the “Father of History”, a title first bestowed by Cicero, for his groundbreaking work The Histories, the earliest known prose chronicle to examine human events through inquiry, observation, and narrative. Writing during the Classical Age of Greece, Herodotus did more than simply record wars and empires; he pioneered a new way of thinking that laid the intellectual groundwork for historical understanding, cultural empathy, and ultimately, the promotion of peace.

Born in a multicultural city under Persian rule (now known as modern-day Bodrum, Turkey), Herodotus grew up exposed to a convergence of Greek and Eastern traditions. This background may explain his unique sensitivity to the complexities of human societies.

In his Book “The Histories”, rather than glorifying only his own Greek heritage, Herodotus showcased the rich customs, beliefs, and governance systems of Egyptians, Persians, Scythians, and others.

He traveled extensively across the Mediterranean world, visiting Egypt, Babylon, Phoenicia, and even parts of India, recording the marvels, myths, and manners of diverse peoples.

His major contribution to peace was his method of “inquiry” (historíē), seeking to understand the causes of conflict, not merely recounting battles. In documenting the Greco-Persian Wars, for example, Herodotus didn’t simply vilify the Persians; he explored their motivations, leadership, and civilisation with surprising fairness. This approach, radical for its time, humanised the “enemy” and emphasised that no single culture had a monopoly on virtue, wisdom, or greatness.

Herodotus promoted a worldview that was unusually cosmopolitan, reflective, and anti-dogmatic. He warned against hubris, the excessive pride that leads rulers and nations into unnecessary wars. His stories often carried moral lessons about the costs of arrogance and the virtues of moderation and dialogue.

Herodotus’ legacy lives on as a bridge-builder between civilisations. By choosing to listen, record, and reflect on the multiplicity of human experiences, he helped shape a global mindset, one that values understanding over ignorance, and conversation over conquest. In this way, Herodotus didn’t just write history, but he helped humanity learn from it.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.

EMMA has been referred to as the cultural Oscars from their conception since 1997, because of its Multicultural philosophy to promote Social Cohesion and to encourage Social Inclusion throughout the “Creative Industries”. EMMA has been the first ever- Creative Industries TV show, worldwide, which has ensured its growth within the UK by £125 billion and $4.3 trillion globally; the EMMAs were broadcast on ITV & BBC.

Campaigns

EMMA has been in the forefront of many ground-breaking campaigns since 1997, by changing Britain’s global image, as the catalyst for the London 2012 Olympic Games and undertook a Social Cohesion conference in 2011. Throughout our Ad campaigns our message is for racial emancipation, where you are only judged by your character and not race or colour. Instigated the Equal Game conference at Wembley Stadium.

The Time4Peace Charity Music show is an apolitical and areligious event, whereby, every person can promote the collective need for Peace in whatever conflict affects them and will be a ticketed event. Proceeds from ticket sales will go to the charities of the ticket buyer’s choice as selected. All charities will be displayed on our App or Website, and funds transferred to the charity (subject to required changes). >>more

Global Issues

Humanity is facing a major crossroad with further alienation taking place amongst communities on a national and worldwide level leading to direct and indirect conflict that could eclipse the devastation imposed during WW2. EMMA has been working in the background since our conception to promote Social Cohesion with Ad campaigns to tackle Modern Day Slavery, Mental Health Issues and loss of life from Knife Crime

The FC Match is a Football Supporters competition that celebrates the Multicultural aspect of each Football Club that symbolises the most celebrated sport on the planet from domestic Football to the FIFA World Cup. The winning supporters will receive an EMMA Multicultural trophy that has been won by Muhammad Ali, Lennox Lewis, Thierry Henry, David Beckham, Ian Wright, Prince Naseem and Venus Williams, etc.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.