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Time4Peace

Anti Suicide Campaign

Male suicide remains a pressing global health crisis, with men consistently exhibiting higher suicide rates than women across most countries. In the United Kingdom, this disparity is particularly stark. In 2023, there were 6,069 suicides registered in England and Wales, marking the highest rate since 1999. Of these, approximately 75% were male deaths, equating to a rate of 17.4 deaths per 100,000 males, compared to 5.7 per 100,000 females.

Globally, the World Health Organisation reports that more than twice as many males die by suicide as females, with rates of 12.6 per 100,000 males compared to 5.4 per 100,000 females. In high income countries, male suicide rates are even higher, averaging 16.5 per 100,000. Lesotho, a small African nation, has the highest recorded suicide rate worldwide, with 87.5 suicides per 100,000 people, and male rates significantly surpassing female rates. Several factors contribute to the elevated suicide rates among men. Societal expectations often discourage men from expressing vulnerability or seeking help, leading to under diagnosed and untreated mental health issues. Additionally, men are more likely to use lethal means in suicide attempts, resulting in higher fatality rates. Economic pressures, relationship breakdowns, and cultural norms surrounding masculinity further exacerbate the risk.

Addressing male suicide requires a multifaceted approach, including destigmatising mental health discussions, promoting help-seeking behaviors among men, and implementing targeted prevention strategies. Recognising and challenging the societal norms that hinder men’s mental wellbeing is crucial in reducing these preventable deaths.

EMMA’s campaign had served not just as a memorial but also as a cultural and political moment of remembrance. The failed lessons of yesterday will only lead us to a Third World War tomorrow.

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.

EMMA has been referred to as the cultural Oscars from their conception since 1997, because of its Multicultural philosophy to promote Social Cohesion and to encourage Social Inclusion throughout the “Creative Industries”. EMMA has been the first ever- Creative Industries TV show, worldwide, which has ensured its growth within the UK by £125 billion and $4.3 trillion globally; the EMMAs were broadcast on ITV & BBC.

Campaigns

EMMA has been in the forefront of many ground-breaking campaigns since 1997, by changing Britain’s global image, as the catalyst for the London 2012 Olympic Games and undertook a Social Cohesion conference in 2011. Throughout our Ad campaigns our message is for racial emancipation, where you are only judged by your character and not race or colour. Instigated the Equal Game conference at Wembley Stadium.

The Time4Peace Charity Music show is an apolitical and areligious event, whereby, every person can promote the collective need for Peace in whatever conflict affects them and will be a ticketed event. Proceeds from ticket sales will go to the charities of the ticket buyer’s choice as selected. All charities will be displayed on our App or Website, and funds transferred to the charity (subject to required changes). >>more

Global Issues

Humanity is facing a major crossroad with further alienation taking place amongst communities on a national and worldwide level leading to direct and indirect conflict that could eclipse the devastation imposed during WW2. EMMA has been working in the background since our conception to promote Social Cohesion with Ad campaigns to tackle Modern Day Slavery, Mental Health Issues and loss of life from Knife Crime

The FC Match is a Football Supporters competition that celebrates the Multicultural aspect of each Football Club that symbolises the most celebrated sport on the planet from domestic Football to the FIFA World Cup. The winning supporters will receive an EMMA Multicultural trophy that has been won by Muhammad Ali, Lennox Lewis, Thierry Henry, David Beckham, Ian Wright, Prince Naseem and Venus Williams, etc.

Peace Supporters

Time4Peace is an apolitical and areligious initiative to highlight our many peace supporters. The relevant listed Corporations, Public Figures, Actors, Music Artists, Celebrities, and Sports Personalities have been invited to make their peace statement, which we will then publicise unedited from the source (contact details will be blurred out), highlighting/supporting their desire alongside our own to support this critical global issue; in whatever way they define this. This is also an opportunity for individuals and organisations to make a Humanity Pledge, alongside building common ground, with any parties for the future. We will follow the UN voting format to reflect those relevant responses, whether it’s deemed direct, or indirect by evading the issues, otherwise darkened for no response. It is in the public interest to know where we all stand on this global issue. (We have contacted all parties listed in each category as listed for a response, hence, their response colour coded in turn.)

About Us

We have been promoting Social Cohesion that has led to successful Social Inclusion in certain sectors within the Creative Industries since 1997. As pioneers to define the proper meaning of Multiculturalism, which is a natural development of a Metropolitan environment leading to a Cosmopolitan society, EMMA is perfectly suited to pursue our new Time4Peace project that resonates with Generation Z who are about Peace.